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Privacy & Anonymity

What Is Pseudonymization?

Replacing identifying information with pseudonyms, so data is not directly linked to a person.

Pseudonymization swaps out identifying details, like a name or email, for a code or fake label. The data is still useful for analysis. But matching it back to a real person needs extra information, kept in a separate, protected place. GDPR treats this as a key way to protect data.

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